Free JavaScript eBook! Ever struggled between two separate campaigns of web copy? Or just two separate landing pages for your ads?
Then you are probably already aware of the advantages of A/B test activities such as email campaigns, but how about you use the Google Adwords A/B test tool to get the most out of your advertising efforts? There are many advantages of conducting A/b test activities such as creating separate landing pages for ads, and tracking conversions. This article will provide you with information on how to get started with A/b testing using the Google adWords tool.
A landing page is basically the page or web page where your customer is redirected after viewing an ad. So a landing page is just the site they visit to view your ad.
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A landing page is typically a static page that changes when someone clicks an ad. Therefore when you conduct A/b test activity, you must ensure that each landing page is different from all other pages on the site.
The reason is because the ads are placed on a page that changes based on what people are doing online, such as checking their email or watching videos. If your site has multiple landing pages then your advertising will be much more targeted. The goal of this is to not only create a different landing page for each ad, but to also run several different ads on those landing pages. If you do not then the ads will just confuse your visitors and will not result in a conversion.
You must monitor your ads to make sure that the landing page that you are testing your ads on is different from other pages on the site. This is so the ad you are placing on a page that is different to your site's other pages, the landing page can actually get people to click on it, and then they can go back to the site they visited to view the other pages.
The Google AdWords tool can help you do this by showing you which ads are performing best based on the keywords that you have chosen. This helps you to identify where your visitors are coming from and how to optimize your pages to increase the chances of them making a purchase.
Once you have identified the best landing page, you need to set up a campaign that allows you to conduct A/b test activities. Once the activity is complete, you can compare your results against your competitors. You want to conduct A/b test activities on every page on your site and if you see one that is generating the least conversions then you know that the page needs to be replaced.
The next step is to track each ad using this landing page to ensure that your ad is appearing on the right pages. Finally, use the tracking code to place your ads in the appropriate ad groups for each ad group.
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